On White - Fashion Branding.
OnWhite® Santa Monica, California is a native summer wear and lifestyle brand based in Los Angeles and London. They approached us back in 2018 to provide proof of concept of a new brand refresh. The idea for the company was originally founded by two entrepreneurs who started selling colourful one-off designs printed on white t-shirts and the future dream was to become one of America’s favourite resort wear brands.
The only thing that existed and was to be kept from the old identity was a simple blue triangle which had no real meaning or brand ethos, we set out to provide the brand with some purpose and direction and took the conceptual work through into creative brainstorming, mood boards were created for photographic style and interior design of the shop. This was all to be rolled out to the marketing, website, merchandise and even the product packaging. On White® has today evolved into a digitally-native direct to consumer brand who are preparing to introduce a complete offering of California summer wear. We are extremely proud to have played our part in this international brand.