Thomas Dudley Tyde - Product Branding.

Commissioned by SURE Creative to help deliver the launch of TYDE for Thomas Dudley, working closely with the creative director, I led the creation and rollout of a completely bespoke brand system spanning the core division and its sub-brands. Building on the strategic positioning work developed by the wider team, I translated the new direction into a distinctive visual identity with custom typography, bespoke patterns and a robust set of brand assets designed to work consistently across every touchpoint. The brand was then implemented across internal/external comms, exhibition graphics, packaging and point of sale, a new website, brochures, creating a cohesive, high-impact launch that resonated with both existing customers and new audiences, and strengthened Thomas Dudleys and TYDE’s presence in a competitive market.