eSIMGO - Rebrand.

Flygun were commissioned to develop a brand refresh for eSIMGO, bringing the brand up to the level of the business as it scales. The focus was to move away from a slightly inconsistent, “start-up” feel and create a more confident identity that feels premium, credible and effortlessly professional. While exploring new directions, it was also important to retain enough familiarity to protect recognition and keep existing clients comfortable with the change. 4 striking routes were designed and delivered.

Deliverables

• A focused set of initial logo directions to explore the strongest creative routes before moving into full brand development

• A positioning-led approach to help the identity feel premium but approachable, with clarity and simplicity at its core

• Consideration for real-world rollout from day one, including a mark that works cleanly as an app icon and social avatar

• Options that balanced fresh thinking with subtle continuity to the existing brand, protecting recognition