Coventry Rugby - Brand Refresh & Roll Out.

We were thrilled to partner with Coventry Rugby and proud to deliver a new brand identity for a club with such a rich heritage. This project was particularly personal, as my father played for Coventry during the 1960s. With a sporting institution of this stature, the crest had to be carefully considered and rigorously tested, passing through multiple internal review panels before receiving final approval. Each stage of the process was handled with due care and attention to ensure the new mark honoured the past while strengthening the club’s future.

Following sign-off, the crest was rolled out across the SKINS playing kit, training and leisure ranges, as well as wider merchandise, stadium signage, digital graphics, and social marketing.

“Coventry Rugby Chairman Jon Sharp said, The new crest is part of the next step in our journey as a club.” We’re very proud of our history and view this new crest as being an evolution which takes us closer to our heritage while also setting a marker for the future.”

Seeing the identity so well received was a major personal achievement, and one I’m genuinely proud of.