Ash & Lacy - Brand refresh and rollout.

Brought on board by SURE creative, I was commissioned to help lead a full brand refresh for Ash & Lacy a project that has become an ongoing labour of love. Working across multiple divisions of the business, the refresh has been thoughtfully rolled out through brochures, website and digital touchpoints, exhibitions and events, and even interior and exterior styling, ensuring a consistent, confident presence wherever the brand is experienced. Ash & Lacy manufactures an exciting range of engineered metal systems and components for the construction, automotive, aerospace and audio markets, plus specialist expertise in acoustic mesh, perforated components and visual imaging solutions for facades. Established in 1864, the updated brand honours the resilience and credibility of a 19th-century incorporation, while confidently signalling a business that continues to invest in the latest design and manufacturing technologies.